Apple's New iPhone 18 Pro Lineup Sees Increased Lead Times in Second Week

JPMorgan analysts observed that Apple's new iPhone 18 Pro lineup experienced increased lead times in its second week of orders, according to a note released on Sunday. The average lead time for the iPhone 18 Pro rose to 23 days from seven days in the first week, while the iPhone 18 Pro Max saw an increase to 30 days from 19 days.

The lead times for the new iPhone models now match those of the previous year's lineup, with the exception of China, where they remain below the prior year. In Germany, the UK, and the US, the lead times are largely in line with the iPhone 17 series.

JPMorgan noted that the rise in lead times could indicate stronger demand for the new iPhone models, but also cautioned that it may be influenced by supply and production levels. The analysts suggested that critical datapoints to watch would be the magnitude of moderation of lead times into Week 3, as well as supply chain feedback on production plan revisions around November.

In Europe, German lead times for the two models were at 22 days and 29 days, respectively, up from 5 days and 16 days last week. In the US, lead times for the two models tracked 21 days and 28 days, compared to two and 22 days in the prior week.