Backstory Taps Sam Branson to Drive Growth Through Strategic Partnerships

Backstory, the AI platform for revenue teams (formerly People.ai), has appointed Sam Branson as its new Head of Partnerships. In this newly created role, Branson will build a strategic partner ecosystem to drive growth through partnerships and accelerate revenue expansion.

Branson joins Backstory from Adobe, where he helped establish the company's AI partnerships function over nearly four years. His background also includes six years in sales at Amazon, where he led Alexa business development for financial services and travel.

The appointment reflects Backstory's focus on scalable growth through strategic partnerships, as the company expands its ecosystem with major players like AWS, Google, and Salesforce.