Benioff Warns AI Firms: Act Responsibly or Repeat Social Media Harms

Salesforce CEO Marc Benioff is urging AI companies to act responsibly as their models become increasingly powerful. Speaking at the Dreamforce event, Benioff emphasized the importance of considering broader consequences and avoiding negative impacts on communities.

Benioff's comments align with growing industry calls to slow AI development and ensure safety measures keep pace. This cautionary approach is reflected in Salesforce's own advancements in AI integration through its Claudeforce platform.

The company's stock is trading at USD 255.97 on Pluang, down 1.33% as of September 16, 2026, 05:22 WIB. With a market cap of $213.51 billion and a dividend yield of 0.68%, Salesforce maintains its significant presence in the technology sector.

Benioff's warning comes amidst growing concerns about the societal harms caused by social media, which he noted should not be repeated with AI models.