Best Buy Sells Amazon Fire Streaming Ads Through Demand-Side Platform

Best Buy has partnered with Amazon to sell and measure retail media on Fire TV streaming platform. The consumer electronics retailer will now be able to sell some of Amazon's inventory, allowing advertisers to target and measure Best Buy shoppers on the streaming platform.

The partnership also includes Insignia Fire TVs, which is Best Buy's private label brand. Under the new deal, Best Buy will be able to sell the inventory on all existing and new Insignia Fire TVs through Amazon's demand-side platform.

Advertisers can buy the inventory through Amazon's demand-side platform. According to Lisa Valentino, chief ads and media officer at Best Buy, this partnership provides a way for advertisers to target and measure Best Buy shoppers on Fire TV.