Toy prices have surged 6.6% over the past year, with a sharp 4.7% increase between August and September alone, according to the Bureau of Labor Statistics. Despite rising costs, the right credit card can help shoppers save on holiday gifts through cash back, points, and purchase protections. CNBC Select has identified the hottest holiday toys of 2026 and matched them with the best credit cards to maximize savings.
The Nintendo Switch 2, priced at $499 on Amazon, is a top gift for gamers. The Chase Freedom Unlimited® card offers 1.5% cash back on all purchases, along with purchase protection and extended warranty coverage. For Apple enthusiasts, the AirPods Pro 3, available for $199 on Amazon or $249 on Apple, pairs well with the Apple Card, which provides 3% Daily Cash on Apple purchases.
Other standout gifts include the KPop Demon Hunters Singing Fashion Dolls, priced between $26.98 and $31.98 on Amazon, which can earn 3% cash back with the Blue Cash Everyday® Card from American Express. The Lego Star Wars Smart Play set, costing $124 on Amazon, offers 5% cash back with the Prime Visa card. Meanwhile, the Pokémon TCG 30th Celebration Elite Trainer Box, starting at $131.99 at Walmart, can earn 5% back with the Walmart OnePay CashRewards Card.
Beyond choosing the right credit card, CNBC Select suggests additional strategies to save on holiday gifts, such as shopping early, considering open-box items, comparing prices, and taking advantage of welcome bonuses. However, it's important to pay balances in full to avoid high interest rates, as the average APR on new credit cards reached 23.96% in October.