Beverage Companies' Wild Experiments That Failed

The soda aisle in the 1980s and 1990s was a strange place. Major beverage companies like Coca-Cola and Pepsi experimented with unique flavors and colors to attract consumers. Some of these experiments succeeded, while others failed miserably.

One such experiment was Aspen, an apple-flavored clear pop that appeared in 1978. Despite its unusual flavor, it only lasted until the early 1980s. Another notable failure was 7UP Gold, a caffeinated and amber-colored soda introduced in 1988. It disappeared within a year.

PepsiCo also launched Hubba Bubba Soda in 1988, which mimicked the flavor of their popular bubble gum. Although it generated attention, it didn't have enough repeat business to keep it around. Pepsi A.M., introduced in 1989 as a breakfast soda, and Crystal Pepsi, a clear cola introduced in 1992, also failed.

Coca-Cola had its own share of failures, including New Coke, which was reintroduced as Coke II after the original formula was restored. Another notable failure was OK Soda, which used ironic slogans and unusual packaging to appeal to Generation X. Although it didn't gain enough momentum, its packaging is still remembered today.

Surge, a caffeinated citrus soda introduced in 1996, developed a devoted following but eventually faded out of the market. Pepsi Blue, an electric-blue cola launched in 2002, also failed to make a lasting impact. Dr Pepper Red Fusion, another flavor extension from Dr Pepper, didn't quite live up to expectations.