Bezos Files to Sell 15 Million Amazon Shares Under Established Trading Plan

Jeff Bezos, Amazon's founder and executive chair, filed to sell up to 15 million shares of Amazon stock under a previously established trading plan. This move comes after Amazon's record rally, with shares falling about 2% after news of the filing emerged.

The transaction falls under a Rule 10b5-1 trading plan that Bezos adopted on November 14, 2025. This plan allows him to sell as many as 15 million shares through February 26, 2027, subject to specified conditions.

Bezos' remaining stake of roughly 866 million shares would still be worth well over $200 billion at prices near Amazon's recent record high. The filing also fits a broader pattern, with Bezos periodically selling billions of dollars in Amazon shares through predetermined trading plans while maintaining a major ownership position in the company.