Big Brands Pitch Advertising Accounts in Major Review

Coca-Cola and PepsiCo are among several major brands that have recently gone through pitches for their advertising accounts. In a recent update, Campaign reported that Coca-Cola has been reviewing its global media planning and buying business.

The pitch includes the company's media agency of record, Omnicom Media Group, which has held the account since 2011. According to reports, the review is part of a broader effort by the company to streamline its marketing efforts across multiple regions.

Mccain and Eurostar are also among the brands that have been involved in pitches for their advertising accounts. Mccain has reportedly reviewed its media buying and planning business, with several agencies competing for the account.

The review of Eurostar's advertising account is part of a larger effort by the company to revamp its brand image and appeal to a younger demographic.