Bigbasket, Coca-Cola Team Up for Refreshment Initiative Across India

Bigbasket, a TATA enterprise and India's trusted quick commerce platform, has partnered with The Coca-Cola India to improve the working conditions of its delivery partners. Through this pan-India initiative, access to refreshments and drinking water will be expanded for delivery partners at high-frequency pickup and dark store locations.

The rollout is being carried out through bb Instant, bigbasket's automated smart vending network. Touchscreen vending machines are being placed at locations with high rider movement, including clusters of quick commerce dark stores and major delivery pickup hubs.

These machines will be stocked exclusively with beverages from The Coca-Cola India's portfolio, including Coca-Cola, Thums Up, Sprite, Fanta, Limca, Maaza, Kinley packaged drinking water, and Kinley soda. Riders can browse, purchase, and collect beverages directly from the machine within minutes during active delivery hours.

The collaboration is a step towards making refreshments and drinking water more accessible for delivery partners, who often spend long hours on the road across traffic and changing weather conditions. The initiative reflects bigbasket's broader commitment to building trust with its delivery partners.