Bisleri Enters Carbonated Soft Drinks Market with Expansion Strategy

Bisleri International Pvt. Ltd., a privately held entity under the Chauhan family, has been the market leader in India's organised packaged water segment for an extended period.

The company, which was introduced by Italian entrepreneur Signor Felice Bisleri in Mumbai in 1965, operates primarily with Coca-Cola's Kinley and PepsiCo's Aquafina as its main competitors.

Bisleri has remained focused on premiumisation within the water category through Vedica Himalayan Spring Water, sourced from a Himalayan foothill spring in Uttarakhand, to capture the higher-margin natural mineral water segment.