Blend-a-med Complete Protect Expert Toothpaste Six-Pack Hits European Shelves
Procter & Gamble's European oral-care brand Blend-a-med offers a six-pack of its Complete Protect Expert toothpaste tubes, each containing 75 ml of toothpaste. This multipack is mainly sold in European markets and carries a regional Procter & Gamble label.
The Complete Protect Expert line claims to provide protection for enamel, plaque, gums, sensitivity, acid erosion, stains, and tartar with its formula that uses stabilized stannous fluoride and polyphosphates. The product comes in three variants: Deep Cleaning, Strong Teeth, and Healthy Whitening.
Blend-a-med has been owned by Procter & Gamble since 1987, with the company's US headquarters located at 1 P&G Plaza in Cincinnati, Ohio. For US shoppers, a comparable brand is Crest Pro-Health, which uses stannous fluoride for whole-mouth protection and lists it at 0.454% on its label.