Stocks

Blinkit Partners with Apple to Sell New Devices, Boosts Share Price

Guavy AI Editorial Team Published September 18, 2026

Instruments

AAPL

Eternal Group's shares rose by 1.5% on September 18 after Blinkit, its quick commerce platform, started selling the Apple iPhone 18 Pro in all four colors.

The move is part of Blinkit's push into big-ticket, high-margin electronics and marks a direct partnership with Apple rather than routing through third-party retailers.

Blinkit will also stock the iPhone 18 Pro Max, Apple Watch Series 12, and AirPods 5 in partnership with Apple, delivering new launches to customers on day one.

Eternal Group CEO Albinder Dhindsa said the tie-up brings Apple's latest lineup to Blinkit users across 10 cities on launch day: Delhi NCR, Mumbai, Bengaluru, Hyderabad, Chennai, Pune, Kolkata, Ahmedabad, Jaipur, and Lucknow, with more cities expected to follow.

The iPhone 18 Pro starts at Rs 1,64,900 in India, while the iPhone 18 Pro Max is priced at Rs 1,79,900.

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