Blobfish Taps Former Coke Exec to Lead US Sampling Expansion

Blobfish International has appointed Amanda Millán as its new leader for US expansion. The former Coca-Cola executive brings seven years of experience from her tenure at the beverage giant.

Millán's most recent role at Coca-Cola was as Connected Commerce Senior Manager, based in Sydney. She will spearhead Blobfish International's development efforts in the United States, focusing on building relationships with brand partners and expanding the company's sampling and distribution network.

The US market is a significant opportunity for Blobfish International, with the sampling market estimated to be worth $4 billion per year. The company has already collaborated with notable brands such as Kellogg’s and Rockstar Energy in the US, and will continue to work with its major tech partners, including Uber, Ola, Didi, Uber Eats, Deliveroo, Menulog, and DoorDash.

Blobfish International's founder and CEO, Nic Cann, stated that Millán is a valuable addition to their business. He expressed confidence in her ability to build on the company's existing momentum in the US and drive further growth.