BofA Sticks with 'Buy' on Apple Ahead of iPhone 18 Launch

BofA Securities has reiterated its 'Buy' rating on Apple Inc. stock ahead of the expected launch of several new devices, including three iPhones and potential smart-home products.

The investment firm predicts that Apple will release three new iPhone models: the iPhone 18 Pro, Pro Max, and a foldable iPhone Ultra or Fold. The Pro models are expected to retain their current display sizes and feature improved processors, larger batteries, and enhanced cameras.

The foldable iPhone Ultra is predicted to have a book-style design with dual displays, running on Apple's A20 Pro chip and featuring 12GB RAM and various storage options.

BofA Securities also expects Apple to launch the Apple Watch Series 12 or Ultra 4 and AirPods 5. The company may preview or release additional smart-home products, including an updated Apple TV 4K and HomePod mini.