Bounty Named Official Wingman of NFL Gameday
The Procter & Gamble company has announced that Bounty will be the Official Wingman of NFL Gameday for the 2026 season. This marks the fifth year that Bounty, a leading brand of paper towels, has partnered with the National Football League to help fans manage messes and spills during game days.
The partnership includes new content featuring Rob Gronkowski, aka Gronk, Coco Jones, NFL players, and football families from across the league. This content gives fans a behind-the-scenes look at how they celebrate gameday at home, including favorite snacks, family traditions, and rituals that make every gathering unique.
Bounty is positioned as the MVP of clean, being twice as absorbent as ordinary paper towels and holding up better to tough messes. The company's Vice President, Janette Yauch, said, 'Gameday is bigger than what happens on the field... It’s the food you make, the traditions you share, and the people that you bring together at home each week.'