Brands Celebrate Hispanic Heritage Month with Campaigns Honoring Culture and Tradition

Hispanic Heritage Month is celebrated from September 15 to October 15, and various brands have launched campaigns to honor this occasion. The National Mango Board has declared mangoes 'the star of Hispanic Heritage Month' with its 'Celebrate with Flavor that Sells' campaign, which began on September 21. This initiative aims to highlight the fruit's cultural significance in Hispanic households and its presence in traditional recipes.

The board is sharing generational, mango-centered recipes on Instagram to its 40,500 followers. The Home Depot has also partnered with interior design creator Luiza Solano to share her living room renovation project, inspired by her father's construction passion.

Del Real Foods has launched the 'Flavors that Bring us Together' campaign, featuring traditional Hispanic meals cooked using their frozen products. Total Wireless and Western Union are hosting month-long pop-ups in various cities, including New York, Los Angeles, Chicago, and Dallas. They are also transforming logos from Hispanic-owned small businesses into illustrations on digital billboards.