Brands including Ikea and Coca-Cola in recent pitches to advertising agencies

Ikea, Coca-Cola, and Peroni are among several major brands that have been involved in recent pitches to advertising agencies.

Campaign UK's weekly round-up of pitches, reviews, and account wins reveals that Ikea has pitched for its media planning and buying business to Wavemaker, while Coca-Cola has reviewed its creative agency roster with DDB London emerging as a finalist.

Peroni, the Italian beer brand owned by Asahi, has also been in talks with various agencies, including Wieden+Kennedy Amsterdam, but no decision has been made yet.

Cancer Research UK and Sekonda have also been involved in recent pitches, with Cancer Research UK reviewing its media planning and buying business and Sekonda looking for a new creative agency to handle its brand relaunch.