Brown-Forman Takes Over Jack Daniel's & Coca-Cola RTD Distribution in Great Britain

Brown-Forman is set to take over distribution of Jack Daniel's & Coca-Cola Ready-to-drink (RTD) in Great Britain from January 2027. The company will assume sales, marketing, and distribution responsibilities for these products in the region.

The change only affects three RTD products: Jack Daniel's & Coca-Cola Original Taste, Jack Daniel's & Coca-Cola Zero Sugar, and Jack Daniel's & Coca-Cola Cherry.

This move comes after Coca-Cola Europacific Partners (CCEP) managed distribution for these brands in Great Britain. CCEP will continue to manage its growing portfolio of alcohol ready-to-drink products, including Absolut Vodka & Sprite, Bacardi & Coca-Cola, and Schweppes Cocktails.

The RTD market is expanding rapidly, with a 3.5% share of the total alcoholic beverage market in the top 10 global markets, up from 1.1% in 2014.