Brown-Forman Takes Over UK Distribution of Jack Daniel's & Coca-Cola RTDs

Brown-Forman is taking over distribution of Jack Daniel's & Coca-Cola ready-to-drink (RTD) portfolio in the UK, starting January 1. The move comes almost four years after the product was relaunched as a co-branded RTD, distributed by Coca-Cola Europacific Partners.

The combined sales of Jack Daniel's & Coca-Cola RTDs reached £42.4m in the past year, representing a 13.1% increase over the previous year.

Rob Yeomans, vice president for commercial development GB at Coca-Cola Europacific Partners, said that together with Brown-Forman and The Coca-Cola Company, they established Jack Daniel's & Coca-Cola RTD as one of the standout brands in the growing ARTD category in Great Britain.

Ryan Van Arnam, managing director for Western Europe at Brown-Forman, expressed excitement about integrating the Jack Daniel's & Coca-Cola RTD portfolio into their UK distribution. He thanked Coca-Cola Europacific Partners for launching and developing the product over the past three years.