Burger King Reunites Paolla Oliveira and Diogo Nogueira for New Campaign
Burger King has reunited Paolla Oliveira and Diogo Nogueira in its new campaign to promote the return of Free Refill, now accompanied by Coca-Cola. The initiative celebrates the combination of the Double King offer and Free Refill.
The campaign was created by AlmapBBDO and relies on the complicity and charisma of the former couple to play with the public's expectations. In the film, Paolla and Diogo begin with a mysterious tone: 'Guess who's getting back together?'
When the audience expects a personal revelation, the camera reveals the real surprise on the tray: 2 flame-grilled burgers and the return of Free Refill, now with Coca-Cola. The Double King offer starts at R$20.90.