Cantor Fitzgerald Maintains Overweight Rating on Amazon Stock

Cantor Fitzgerald has maintained its Overweight rating and $320 price target for Amazon.com stock following the company’s unBoxed 2026 conference. This target suggests a significant upside from the current price of $251.52, with the stock trading at a P/E ratio of 20.13 and a notably low PEG ratio of 0.22.

During the event on September 28, 2026, Amazon unveiled several AI-powered advertising tools. These included Amazon Ads Agent for conversational campaign management, Full-Funnel Campaigns for automating creative and optimization, DVA+ for unified display, video, and audio campaigns, and Sponsored Services with Yelp. Testing of Full-Funnel Campaigns showed a 67% higher long-term return on ad spend and a 29% lower new-to-brand acquisition cost. New AI creative tools also drove up to a 15% sales growth in testing.

Cantor Fitzgerald analyst Deepak Mathivanan reinforced the firm’s positive outlook on Amazon stock post-announcements. InvestingPro analysis suggests that Amazon is currently undervalued, with additional upside potential. Investors can access Amazon’s comprehensive Pro Research Report on InvestingPro for deeper insights.

In related news, Amazon increased GPU reserve pricing for Amazon Web Services (AWS) by 15%, effective October 7, 2026, following a previous 20% hike set for July 1, 2026. Wells Fargo reiterated its Overweight rating, citing AWS’s pricing power. Goldman Sachs added Amazon to its Director’s Cut list, while Rosenblatt raised its price target to $360, maintaining a Buy rating. Additionally, CSL partnered with AWS to leverage AI and cloud computing in drug research.