Cendyn Powers Live Hotel Data into Google Search Campaigns for Travel

Cendyn has launched a closed beta test for its integration with Google's Search Campaigns for Travel, allowing hotels to feed live inventory and rate data directly into the platform. This collaboration will enable participating properties to dynamically update their advertising content and potentially improve campaign effectiveness.

The partnership reflects Cendyn's existing depth of integration with Google's advertising ecosystem and role as a strategic technology partner in contributing to how hospitality advertising products evolve for the broader market. By combining its first-party guest and booking data with live hotel feed infrastructure, Cendyn is helping hotels establish the technical foundation to take full advantage of Search Campaigns for Travel.

The integration of live ARI feeds into AI Max enables Search Campaigns for Travel to consolidate Booking Links and Search ad formats into a single campaign structure, powered by Google's Smart Bidding strategies. Cendyn's real-time rate and availability data give Google's AI higher-quality signals to inform those bidding decisions across ad formats.

During the closed beta phase, Cendyn will work with select customers to validate technical setup, complete integration, and test new feature capabilities using first-party guest data from within its Digital Marketing Platform (DMP).