Central Cee Teams Up with Coca-Cola for Exclusive Premier League Anthem

Coca-Cola Zero Sugar has partnered with British rapper Central Cee to create an original track called 'The Team' for its new Premier League campaign, 'Taste Every Second'. The song is a tribute to the beautiful game and captures the emotions of being a football fan. Central Cee, known for his love of football and his influence on global youth culture through music and fashion, said: 'I got love for football but slyly, it don't love me back.'

'The Team' is part of Coca-Cola's campaign to engage with fans throughout the Premier League season. The song will be released under Live Yours (Columbia Records) and Coca-Cola's own real thing records on August 18th. Central Cee has set new benchmarks for British hip-hop and continues to be one of the UK's most successful musical exports.

The campaign, 'Taste Every Second', also includes a cinematic two-minute film that follows the emotional arc of a full Premier League season. The track was produced by P-rallel and Central Cee stars in the film alongside Coca-Cola. Limited-edition packs will be available at select retailers from August, featuring exciting football prizes and custom collectibles.