Charlotte Mostaed Hired as Catalina Snacks' Chief Marketing Officer

Catalina Snacks, known for its better-for-you cereals and snacks, has appointed Charlotte Mostaed as its chief marketing officer. Mostaed will lead Catalina's marketing organization and guide commercial and marketing strategies to expand the brand's reach and deepen consumer engagement.

In her new role, Mostaed will oversee various aspects of marketing, including brand and creative, category management, consumer insights, direct-to-consumer, and omnichannel efforts. She brings significant experience from her previous position at Health-Ade Kombucha, where she helped double the company's revenue by growing household penetration to millions of additional consumers.

Mostaed also held senior marketing roles at POM Wonderful and Procter & Gamble, leading brand strategy, innovation, and go-to-market programs for major national and global brands. Catalina CEO Doug Behrens praised Mostaed's ability to turn consumer insight into brand momentum, stating that she will help accelerate the company's growth and expand its audiences.