Cisco Live Shatters Records in Amsterdam

Cisco Live 2026 Amsterdam was a record-breaking event that exceeded its attendance, broadcast, and sponsor targets. The conference brought together over 21,000 attendees and featured 1,600 sessions across five days.

The event's design philosophy was centered around customer feedback, with a seamless attendee journey created through interactive maps, indoor navigation, and wayfinding. A new visual identity aligned Cisco Live with the wider Cisco brand, appearing throughout the conference from registration to content and networking spaces.

One of the standout features of the conference was its use of technology as a live demonstration. A fully operational Security Operations Centre and Network Operations Centre monitored and defended the conference network in real time, giving attendees an at-scale view of securing an event of this size.