Coca-Cola and Hard Rock Cafe Launch Global Music Competition for Emerging Artists

Hard Rock Cafe and Coca-Cola have launched Hard Rock Rising, a music competition for emerging artists. The contest is taking place in 34 countries and 64 Hard Rock Cafe locations worldwide.

The event aims to provide a platform for new musicians to showcase their talents. According to Eric Martino, President of Hard Rock Cafe and Retail at Hard Rock International, 'Hard Rock Cafe has always brought people together through the power of music with open mic nights, Battle of the Bands competitions, and pop culture memorabilia.'

The contest is a natural extension of this mission, allowing emerging artists to perform their original music. The winner will receive a Coke Studio recording session, $10,000, a performance at Hard Rock Orlando, and more.