CCEP and Coles Tackle Australian Food Insecurity through Partnership
Coca-Cola Europacific Partners (CCEP) and Coles have teamed up for their fourth consecutive year to support Australians experiencing food insecurity.
From August 5 to September 1, CCEP will donate 20 cents from every Mount Franklin product sold at Coles, up to $250,000, as part of the 2026 Coles Community Food Relief Appeal. This marks a milestone for the partnership, which has helped raise over $500,000 for SecondBite since its inception in 2022.
Tobias Hoogewerff, Vice President of At Home Sales, Australia at CCEP, stated that the partnership reflects years of consistent support. Since 2022, CCEP and Coles have raised $519,263 for SecondBite, providing the equivalent of 2.6 million meals to Australians in need.
New research found that many people experiencing food hardship are reluctant to seek help due to embarrassment or a belief that others need assistance more than they do. The partnership between CCEP, Coles, and SecondBite aims to address this issue by providing a platform for individuals to access food relief without shame.