Coca-Cola and Johnson & Johnson: The Enduring Stocks of the Century

Coca-Cola and Johnson & Johnson are two stocks that have endured for over a century. Both companies have built strong brands and diversified their business lines to navigate economic downturns.

The consumer staples sector, which includes Coca-Cola's beverages and Johnson & Johnson's pharmaceutical products and medical devices, tends to perform relatively well during recessions. This is because people still need these essential goods regardless of the state of the economy.

Coca-Cola has increased its dividend payouts for 64 consecutive years, making it a Dividend King. The company's dividend program provides a regular stream of income that helps cushion market losses during downturns.

Johnson & Johnson, another Dividend King with 64 straight annual payout raises, is also well-equipped to handle recessions. Its diversified product line and deep pipeline allow the company to earn new approvals and label expansions regularly, even when some segments encounter challenges.