Coca-Cola and TfL Among Big Spenders Set to Close Media Accounts

Campaign UK has released its status update on the biggest media accounts still without a winner this year. The report reveals that several major clients, including Coca-Cola and Transport for London (TfL), are set to close in H2 2026.

The Campaign's list highlights the largest media accounts yet to be awarded, with TfL being one of the most significant. The public transport agency has a total budget of over £100 million and is still without an agency partner after its previous contract expired in January.

Coca-Cola, another prominent brand on the list, has also been making waves in the industry. Its 'One Brand' strategy aims to unify all its brands under one global platform, but its media agency partnership remains uncertain.