Coca-Cola Battered by Aluminium Costs in India
Coca-Cola has reported a loss of market share in India's beverage market due to high aluminium costs and an inability to meet demand for mid-tier price points.
The company's Asia Pacific region suffered from falling market share, but CFO John Murphy expressed optimism about the Indian market, citing strong earnings and increased demand for Diet Coke.
Aluminium prices have risen more than expected this year, with Murphy stating that Coca-Cola is working to offset these pressures. To address supply chain issues, the company has begun sourcing larger-sized cans from Southeast Asia.