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Coca-Cola Brings Fan Experience to Texas Tech Home Opener

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Coca-Cola has partnered with Texas Tech University to bring Thirsty's Fan HQ to Lubbock for the home opener against Abilene Christian. This is in celebration of the start of the 2026 Texas Tech Football season.

All fans are invited to experience this unique fan event, which promises to be an exciting addition to the game-day atmosphere. The partnership between Coca-Cola and Texas Tech University aims to provide a fun and engaging experience for spectators before kickoff.

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