Coca-Cola Brings Festive Cheer with Limited-Edition Holiday Flavor
Coca-Cola is launching its limited-edition holiday flavor, Coca-Cola Holiday Creamy Vanilla, in time for the festive season. The new flavor combines the classic taste of Coca-Cola with a smooth, creamy vanilla twist.
The company is rolling out the new flavor in both Original Taste and Zero Sugar varieties, which will be available in 330ml cans, multipacks, PET bottles, and larger formats to cater for sharing occasions during Christmas. According to Rob Yeomans, Vice-President, Commercial Development at Coca-Cola Europacific Partners GB, 'Coca-Cola has a long association with Christmas, so it's a great moment to give shoppers a new twist on a brand they already know and love.'
The festive packaging of the new flavor features vanilla-inspired colors and a soft serve swirl icon. Yeomans notes that more than half of festive flavor soft drinks missions are unplanned, making visibility key for retailers to promote the new product.