Coca-Cola Brings Music to Olympic Torch Relay Route
Coca-Cola is celebrating the nation's young torchbearers by hosting four free concerts along the 2012 Olympic torch relay route. The events will take place in Cardiff, Leeds, Glasgow, and Birmingham, with each location hosting a separate concert. According to the plan, the concerts are meant to boost the morale of the torchbearers and make their experience even more special.
The locations were chosen strategically to coincide with the torch relay route, allowing attendees to watch the relay while enjoying live music. Although details about the performers or setlists have not been released, Coca-Cola's move is seen as a way to bring people together in celebration of the Olympics.