Coca-Cola Brings Premier League Watch Party to Kampala Fans

Coca-Cola is taking its partnership with the English Premier League to Ugandan fans with a watch party at Millennium Park in Lugogo. The two-day event kicked off on August 21, 2026, and featured live performances by Fik Fameica and Ykee Benda, as well as indoor and outdoor games.

The company's Senior Marketing Manager for Uganda, Barry Otieno, said the partnership aimed to create memorable football experiences for consumers. He noted that Coca-Cola had invested in the initiative after recognizing a significant number of its consumers were passionate football fans.

As part of the campaign, consumers can participate by buying any Coca-Cola product, scanning the QR code on the packaging, and signing up for the promotion. They then create and post football-themed content on their social media platforms, with the opportunity to win prizes, including up to Shs1 million in cash.