McDonald's Enters Energy Drink Market with Red Bull Partnership

McDonald's (MCD) has entered the energy-drink market by selling its Red Bull Dragonberry Energizer across U.S. restaurants, starting August 17.

The move comes after a mixed second-quarter report where adjusted earnings beat estimates but revenue fell short.

Investors are looking for ways to increase customer visits and sales, particularly among younger consumers.

The energy drink launch gives McDonald's another tool to generate traffic and attract new customers.

The company has a market capitalization of $189 billion and a trailing P/E ratio of 22, indicating that investors are still paying a premium for its powerful brand and franchise-heavy model.