Coca-Cola Brings Refreshment to Festive Celebrations in Maharashtra
Coca-Cola India is stepping up its presence during the festive season in Maharashtra and other states. The company, along with its bottling partner Hindustan Coca-Cola Beverages (HCCB), aims to make its beverages accessible across various occasions.
With a wide network of festive partnerships and local touchpoints, including pandals and Resident Welfare Associations (RWAs), the initiative will bring refreshment and hydration to consumers. The company is also focusing on making its products available through neighbourhood retailers, retail and trade partners, and quick-commerce platforms.
'The festive season has a special significance across Maharashtra, bringing people together through traditions, shared experiences and a strong sense of togetherness,' said Desmond Nikhil D'Souza, Vice President - Integrated Operations (HCCB) & Commercial, Coca-Cola India & Southwest Asia. 'We're honoured to play a small role in these moments by keeping consumers refreshed.'