Coca-Cola Celebrates Family-Run Hospitality Businesses with New Campaign

Coca-Cola has launched a new campaign to celebrate family-run hospitality businesses across Great Britain. The Counter Cultures campaign builds on last year's Bosses campaign, which recognized independent convenience retailers.

The research behind the campaign shows that seven in ten adults would encourage younger family members to pursue a vocational career, while 47% of millennials said they would choose that route if starting their careers again.

Coca-Cola Europacific Partners supports over 30,000 jobs and works with thousands of independent retailers, hospitality businesses, and wholesalers across Great Britain.