Coca-Cola Cheers for Local Businesses in New Campaign

Coca-Cola Great Britain has launched a campaign to celebrate local businesses. The 'Counter cultures' initiative focuses on family-owned cafes, pubs, and takeaways that are at the heart of their communities.

The campaign aims to shine a light on these hidden gems and highlight the important role they play in bringing people together.

Coca-Cola Great Britain is working with MHP Group to deliver the campaign, which will run across various channels including social media, TV, and outdoor advertising.