Coca-Cola Europacific Partners Pursues Sustainable Initiatives in Brand Repositioning and Logistics

Coca-Cola Europacific Partners (no ticker provided) has published a progress report titled 'Inside Innovation' detailing its initiatives in brand repositioning, logistics, and new sales formats.

The report highlights the rebranding of Coca-Cola Zero Sugar Zero Caffeine with new packaging, sampling devices, digital components, and a partnership with the video game 007: First Light. The company aims to meet growing demand for sugar-free and caffeine-free beverages.

Coca-Cola Europacific Partners has also started trials of reverse vending machines as part of its Deposit Return Scheme project with Special Olympics Great Britain and Exchange for Change during the National Summer Games. Over 5,500 containers were returned during the event.

The company is deploying electric delivery vehicles in Australia, Papua New Guinea, and the Philippines to reduce carbon emissions in its supply chain. The first fleet of electric delivery trucks was received by Papua New Guinea.