Coca-Cola Expands Festive Presence in India with Local Partnerships
Coca-Cola India is expanding its presence during the festive season in Maharashtra and other states. The company, along with its bottling partner Hindustan Coca-Cola Beverages (HCCB), has scaled up its festive presence across these regions.
The initiative brings together a wide network of festive partnerships and local touchpoints, including festive pandals and Resident Welfare Associations (RWAs). It also strengthens engagement with neighbourhood markets, eateries, and other key locations. Consumers will have easy access to chilled beverages through neighbourhood retailers, retail and trade partners, and quick-commerce platforms.
Coca-Cola India is not only focusing on refreshment but also on community and local partnerships. The company is partnering with pandals on used PET bottle collection initiatives and bringing discarded materials back to life through upcycled street art. This encourages collective responsibility while supporting the recovery and recycling of used PET bottles during the festive season.