Coca-Cola Expands Presence in Maharashtra Ahead of Festive Season
Coca-Cola India is expanding its presence in Maharashtra and other states this festive season. The company, along with its bottling partner Hindustan Coca-Cola Beverages (HCCB), is scaling up its festive presence through various partnerships and initiatives.
According to Desmond Nikhil D'Souza, Vice President - Integrated Operations (HCCB) & Commercial, Coca-Cola India & Southwest Asia, the festive season has a special significance in Maharashtra. 'The festive season brings people together through traditions, shared experiences, and a strong sense of togetherness,' he said.
Coca-Cola India is making its beverages accessible across various occasions through neighbourhood retailers, retail and trade partners, and quick-commerce platforms. The company's diverse beverage portfolio includes Coca-Cola, Thums Up, Fanta, Sprite, and more.