Coca-Cola HBC Kosova Combines Sport and Sustainability at Pristina Marathon
Coca-Cola HBC Kosova supported the Pristina Marathon 2026 in Kosovo, joining over 1,600 runners and activists. The company's participation aimed to promote a more active lifestyle while encouraging responsible packaging collection during the event.
In partnership with the Prishtina Athletes Club, Coca-Cola HBC Kosova invited participants to collect packaging and contribute to creating a cleaner environment. Powerade, a sports hydration drink brand of the Coca-Cola system, supported runners throughout the marathon.
Petar Boshkoski, Sales Manager at Coca-Cola HBC Kosovo, said: 'Supporting the Prishtina Marathon gives us the opportunity to be part of an activity that brings together sport, energy and a strong sense of community. At the same time, we wanted to use this platform to encourage a simple but important action, responsible collection and recycling of packaging.'