Coca-Cola HBC Romania Partners with Heaven Hill for Premium Spirits Expansion

Coca-Cola HBC Romania has partnered with Heaven Hill Brands to expand its Premium Spirits portfolio. This partnership brings four internationally recognized brands from Heaven Hill's portfolio to Romania, including Lunazul Tequila, Tequila Ocho, Evan Williams Bourbon, and Elijah Craig Bourbon.

The launch is aimed at adult consumers who want to discover more about the origin of their drinks. Each brand offers a distinctive route into its category, with unique stories and production methods that emphasize family tradition, sense of place, and time-honoured production techniques.

Lunazul Tequila is made from 100% Blue Weber agave in Jalisco, Mexico, and draws on over 250 years of family tequila-making tradition. Tequila Ocho was created by Master Distiller Carlos Camarena and Tomas Estes, who emphasize the importance of terroir in shaping the character of each expression.

Evan Williams is named for the man credited with establishing Kentucky's first commercial distillery in 1783, while Elijah Craig Small Batch tells another foundational Kentucky Bourbon story. The partnership connects Coca-Cola HBC Romania with Heaven Hill's more than 90 years of American whiskey heritage and its established presence in agave spirits.

For connoisseurs discovering the portfolio, each brand offers a distinctive route into its category. The emphasis is on thoughtful serving and responsible enjoyment, encouraging adult consumers to explore the world of premium spirits.