Coca-Cola Hires Monster's Americas Chief to Run North America Amid Profit Growth
The Coca-Cola Company has named Rob Gehring as president of its North America operating unit. This move is effective from December 1, and he will be replacing Jennifer Mann who stepped down on August 1.
Gehring comes from Monster Energy, a company that is partly owned by Coca-Cola, where he currently serves as CEO for the Americas. He has experience running Swire Coca-Cola USA, a bottler serving 17 states.
The North America operating unit has been responsible for Coca-Cola's profit growth since 2021 and accounts for $19.586 billion of its segment revenue in 2025. Its operating income rose from $3.331 billion in 2021 to $5.070 billion in 2025, the largest gain of any segment.
Coca-Cola CEO Henrique Braun has expressed his expectations for the unit under Gehring's leadership, stating that he wants to see North America pair volume with price and that developing markets will be a key driver of growth.