Coca-Cola India Bolsters Festive Presence in Maharashtra

Coca-Cola India is ramping up its festive presence across Maharashtra and other states by strengthening its retail network and community partnerships, making its beverages more accessible to consumers during the holiday season.

The company, along with its bottling partner Hindustan Coca-Cola Beverages (HCCB), is expanding its reach through partnerships with local touchpoints, including festive pandals and Resident Welfare Associations (RWAs), as well as neighborhood markets, eateries, and other key locations.

Desmond Nikhil D'Souza, Vice President, Integrated Operations (HCCB) & Commercial, Coca-Cola India & Southwest Asia, said the company is focused on making refreshment accessible while creating economic opportunities for local vendors and retailers.