Coca-Cola India Boosts Festive Presence in Maharashtra

Coca-Cola India is boosting its presence during the festive season in Maharashtra and other states. The company has partnered with Hindustan Coca-Cola Beverages (HCCB) to expand its reach, offering a wide range of beverages through various channels.

The initiative includes partnerships with local touchpoints such as festive pandals and Resident Welfare Associations (RWAs), neighborhood markets, eateries, and quick-commerce platforms. This will provide consumers with easy access to chilled beverages across different occasions, including at home, shared meals, or on the go.

Desmond Nikhil D'Souza, Vice President - Integrated Operations (HCCB) & Commercial, Coca-Cola India & Southwest Asia, said, 'The festive season has a special significance across Maharashtra, bringing people together through traditions, shared experiences and a strong sense of togetherness. We’re honoured to play a small role in these moments by keeping consumers refreshed and creating engaging experiences.'

Coca-Cola India is also focusing on making refreshment accessible while creating economic opportunities for local vendors and retailers. The company has partnered with pandals on used PET bottle collection initiatives, bringing discarded materials back to life through upcycled street art.