Coca-Cola India Brings Festive Refreshment to Consumers Across Maharashtra

Coca-Cola India is rolling out its diverse beverage portfolio to consumers across Maharashtra and other regions during the festive season. The company's aim is to bring refreshment and hydration to people at various occasions, from neighborhood celebrations and pandal events to meals with family and friends.

The 'Coke On Wheels' initiative will deliver chilled beverages directly to consumers at busy transit routes and festive hotspots. Maaza Society Anandotsav, another program, will bring a unique community experience to housing societies across the region through interactive sessions and exciting prizes for participating neighborhoods.

Spritz is also getting in on the action with its Sprite X Spicy Pandal Trail, inviting consumers to explore multiple pandals, take on spicy food challenges, and collect stamps to unlock exclusive merchandise. Consumers who collect three stamps will be entered into a lucky draw to win a trip to Korea.