Coca-Cola India Brings Festive Refreshment to Maharashtra
Coca-Cola India is bringing its diverse beverage portfolio closer to consumers during the festive season. The company has launched several initiatives across Maharashtra and other regions, offering refreshment and hydration at various occasions.
The brand is connecting with local communities by setting up 'Coke On Wheels' at bustling festive hotspots and busy transit routes, providing chilled beverages to consumers on-the-go. Additionally, Minute Maid will bring its range of refreshing fruit beverages closer to consumers through on-the-go sampling at high-footfall pandal hotspots.
Maaza is also introducing the 'Maaza Society Anandotsav' program, where winning neighborhoods will receive exciting prizes and an exclusive opportunity to meet brand ambassadors Riteish and Genelia. Sprite will bring its Sprite X Spicy experience to pandals, inviting consumers to explore multiple pandals and take on spicy food challenges.
Coca-Cola is also partnering with popular local eateries and food hubs to offer special meal combos, making it easier for friends and family to share 'an AAAAHH' moment with their favourite festive meals. Kinley packaged drinking water was handed to Traffic Police on duty, helping them stay refreshed during the festive period.