Coca-Cola India Brings Refreshment to Festive Celebrations Across Maharashtra and Other States
Coca-Cola India has launched a festive program to bring its diverse beverage portfolio closer to consumers across Maharashtra and other regions. The company is connecting with local communities by bringing distinct brand experiences directly to vibrant pandals, neighborhood housing societies, and on-the-go hotspots.
The program includes 'Maaza Society Anandotsav,' where Maazawill bring a distinctive community experience to a multitude of housing societies across the region through the Maaza Society Anandotsav. Winning neighborhoods will receive exciting prizes and an exclusive opportunity to meet brand ambassadors Riteish and Genelia.
'Coke On Wheels'will also bring chilled beverages to consumers at bustling festive hotspots and busy transit routes. Coca-Cola is partnering with popular local eateries and food hubs to offer special meal combos, designed to make it easier than ever for friends and family to share an 'AAAAH with Coke'moment with their favorite festive meals.
Sprite will bring its Sprite X Spicy experience to pandals, integrating the brand into the consumer journey during the festivities through the SpriteXSpicy Pandal Trail. This will invite consumers to explore multiple pandals and take on spicy food challenges, with the SpriteXSpicy Stamp Book allowing them to collect stamps as they complete the trail and unlock exclusive Sprite merchandise along the way.
Kinley packaged drinking water was handed to Traffic Police on duty, helping them stay refreshed during the festive period. The brand will also bring the officers and their families together for a special festival celebration, culminating in an exclusive surprise pandal featuring traditional experiences.