Coca-Cola India Expands Festive Presence Across Maharashtra

Coca-Cola India is expanding its presence during the festive season in Maharashtra and other states. The company, along with its bottling partner Hindustan Coca-Cola Beverages (HCCB), is scaling up its festive presence across various touchpoints.

The initiative includes partnerships with local markets, eateries, and key locations, as well as a focus on making refreshment accessible to consumers through neighbourhood retailers, retail and trade partners, and quick-commerce platforms.

Coca-Cola India's Vice President - Integrated Operations (HCCB) & Commercial, Desmond Nikhil D'Souza, stated, 'The festive season has a special significance across Maharashtra, bringing people together through traditions, shared experiences and a strong sense of togetherness. We're honoured to play a small role in these moments by keeping consumers refreshed and creating engaging experiences.'